Every single marketing or product blog suggests you start building an e-mail list. The number one method of doing this is by giving away an e-book, or a course, or something that is somehow valuable around your niche and in turn, capturing a reader’s e-mail information.
This is good advice because e-mail marketing works by distributing your content and making sales of your products.
But most of the advice stops there.
They talk about e-mail collection strategies, but do not go beyond that.
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