ewsletters and email campaigns are a great way to establish rapport with potential and existing customers and improve brand loyalty.
This is because for email campaigns, you’re targeting a sort-of pre-qualified base:people who are willing to receive information from you. It’s likely that most of these people have already conducted business with you, and as we know, retaining old customers is much easier and cheaper than getting new customers.
This is why it is extremely important to conduct A/B tests if you want to try out new layouts of techniques on your email marketing campaigns.
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