4 Ways to Track Invalid Clicks on Adsense

4 Ways to Track Invalid Clicks on Adsense

Monitoring the performance of your website is not so easy, but it is necessary. After all, if you don’t monitor your website, then how will you serve your audience better and get a new audience if you don’t know how they came to your website and what they search on your site and all other information about your site’s users. Google Analytics is the tool that does all that job for you, but if you have all that information, your Adsense account is still able to get blocked for invalid click activity.

This is the one thing that you should avoid on your site because the process of getting an Adsense account again may take some time.

Before answering that question, here are some terms and conditions of Adsense which I am using in this post, so you have to learn them:

Estimated Earnings: calculated as (CPC * Clicks); the value of estimated earnings goes up or down while your earnings are in the verification process.

CPC: Cost per Click; how much you get when anyone clicks on your ads,

CTR: Click Through Rate; calculated as (clicks/page views) *100 and is given in percentage.

Pageviews: every time when user view a page with an ad placement is counted as a page view.

Clicks: Number of times when user click on any of your ads.

How to Detect Invalid Click Activity

1.      If you are seeing that you have a CTR above 20%, the normal range of CTR is between 1% to 11%, but anything above that tells Google that there is something wrong and that may not good for you. So, if you notice that your CTR is going up from the limits, make some necessary changes that maintain your Adsense account CTR.

2.    You have many clicks, but no CPC. As in, the assigned CPC for you is 0.00. For example, if you get about 100 clicks with no CPC, that also tells Google that there is something funky and they will instantly take action against your Adsense account. Keep in mind that they take that matters seriously, and that is why they are working with both human and machine to analyze real fake impressions and clicks.

3.    Your estimated earnings go up and suddenly goes down. For example, you get estimated earnings of $2.00 but the next hour the earnings drops to $0.00. Whether the earnings drop to 0 or half of the estimated earnings amount after an hour or when you refresh your dashboard page, you know that there is something going wrong on your Adsense account.

4.      You are getting many clicks from one country and less page views. Google works on the belief that if a user clicked on an ad, they are interested in what the writer giving to the user. So, if the page views that you are getting is very low and ads clicks are more, that sends the signal to the Adsense team that there is something fishy going on.

So, you should check your Adsense performance regularly so you can track the invalid activity and take some action before Google disables your account.

As always, if you have any questions or suggestions, give me the feedback in the comment section below I will appreciate your feedback.