Online Digital Marketing

Online Digital Marketing

In simple word, marketing is a way in which you can promote something, it could be offline and online. However, the modern marketing took place in the start of 19^th century, and its existed for a long time until the 21^st century started, which is now call “Digital Marketing” and this is the thing which we are going to discuss in this article. All the marketing through technology is called “Digital Marketing” and I am going to teach you most important part of this modern marketing.

Digital Marketing Topics

Digital Marketing has hundreds of topics to discuss, but I’ve selected the most effective and popular ones which are enough to understand this new type of marketing. Once you understand these top topics of Digital Marketing, you will automatically understand all other components of it.

The list of topics which we are going to discuss:

1. Cost Per View (CPV)
2. Cost Per Mile (CPM)
3. Pay Per Click (PPC)
4. Cost Per Action (CPA)
5. Banner Advertising
6. Display Advertising
7. Email Marketing
8. Social Media Marketing (SMM)
9. Social Media Marketing (SMM)
10. Search EngineOptimization (SEO)
11. Social Media Optimization (SMO)
12. Search Engine Marketing (SEM)
13. Giveaways
14. Blogging
15. Mobile Marketing
16. Affiliate Marketing
17. Online Webinars
18. Video Marketing
19. Forums

Now we are going to discuss all these topics, Each with complete details.

Benefits of Digital Marketing

There are dozens of benefits of using Digital Marketing. If you are the owner of any company, business, blog/website or just a single product, then you will definitely need to promote it, and for this, you have to do solid marketing to promote your product by using marketing tactics, which has now become online or digital. You can also hire any outsourcing or freelancing company for your marketing.

The reason we use “Digital Marketing” is that we want to get our desired audience our targeted customers which might be located in any other part of the world, and we have to get them by using some most popular tools such as Google Keyword tool, Facebook, Alexa etc.

After we found our desired users who might be interested in our services and products, now it’s a time to use the marketing channels such as Search Engines, PPC, Banner Ads, Social Media or any other way or channel to reach the customers who are interested in our services.

There are very few channels which are free, However, in Digital Marketing, most of the channels are premium and paid. Therefore, we must have a budget to buy these premium marketing channels to promote our product. The budget may be lower and higher according to your financial situation, but the most important thing is that we should understand the process of marketing.

If you use free channels to market your product and services, then it will take a long time which is not good for proper and popular business. Because by doing business, 1^st you have to invest then you will get returns, so that it is very important to spend in your product or services marketing to make your product popular and get the attention of the customers.

In these days, we all know about the popular cold drink “Coca Cola”, which are spending millions of dollars for their product marketing every year. But we don’t have to spend as much as they do, we just have small reasonable budget, that will enough to make your product popular in the world of marketing.

As always, if you like this article, do share and comment to this article, and if you have any questions according to this article, ask in the comment section below.